Where is My Business Coming From?
January 17, 2011 2 Comments
And, if I have anything to say about it, some of yours is going to come from me (if you’re competent and trustworthy, that is!)
Every entrepreneur, contractor, and business owner knows that one of the biggest challenges is finding new business. Or, as I discussed on the phone last week with Canadian networker Kneale Mann (@knealemann), even if you have enough clients, you can always hope to gain better clients.
Now we all know that the best clients come by referrals. A recommendation by a trusted source is gold, both for the client and the supplier. But by and large, this happens only haphazardly. We’re still stuck marketing and selling ourselves constantly, sucking away potentially productive time in the scramble to acquire new clients.
Stop and think about what we so often take for granted. What we have resigned ourselves to. Do you realize what percentage of our time is spent in this gross inefficiency? Now, think from a client perspective – how much time and effort gets drained away trying to find the best supplier, and how much money is wasted when bad decisions are made?
Do you see the billions of dollars, the billions of hours of lost productivity, flying out the window every week of every year? We don’t even see it anymore, just chalking it up to the cost of doing business.
This status quo stinks. I’m tired of seeing good people not have enough work to achieve escape velocity, and tired of seeing clients and suppliers hemorrhage away money in the clumsy dance that is “normal” business development.
My company is built on a network of business matchmaking. And, joining together with other like-minded folks, we’re building a new business reality – where trusted recommendations are the norm, not the exception. Where good people and companies find each other through a purpose-built trust network. Think of it as the Connection Agency.
Stay tuned. There’s a lot more to come…