Purpose or Tech?

Looking back over the past five years or so, it seems to me that a lot of our social networking has been driven by technology.

LinkedIn is launched, and we jump in and adjust to its structure. Ning. Twitter. Facebook. YouTube. Bits and pieces of technology solutions, with people gathered around and meeting each other – well, mostly because of the tech first.

Maybe it’s time to think more seriously about purpose-built networks. Where technology is incidental, and the tie that binds is shared purpose, shared mission, shared direction. This has been happening, of course, to some extent, but it often seems that the technology precedes, even shapes, the purpose.

I don’t merely want to build a Flickr community, a Twitter network, a Facebook gathering. I have personal and business dreams to pursue, and goals to accomplish.

A nice stadium in which to gather and cheer is not the same as a single-minded, purposeful team driving downfield to score 6 points.

At least for me, it’s time to put purpose first. How about you?


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

One Response to Purpose or Tech?

  1. Phil Simon says:

    Interesting post, Steve. I often wonder about people who know no better aimlessly “building” their networks without purpose. No, you don’t know exactly where you will end up, but shouldn’t you have a general philosophy?

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