October 29, 2010 3 Comments
There are rules I follow. And, there are rules I break. Sometimes, it’s the very same rules!
For instance, I constantly encourage my partners and clients to narrow their focus and message down to one key differentiator. As a branding guy, I absolutely believe that’s crucial in business.
So you’d be forgiven for scratching your head and asking, “What’s with your multiple personas on-line? Three very different blogs, 4 1/2 Twitter accounts…what’s up with that?” It’s a great question, and one I’ve been wrestling with for quite some time.
Let me explain. No, there is too much…let me sum up (if you understand that movie reference, please indicate so in the comments!)
I have multiple areas of deep professional and personal interest. And they’re all me – all of them make up Brand Woodruff.
Just as I have multiple (5) sons, and seek to nurture and grow them all, so I have multiple areas of knowledge and business and creativity that I try to cultivate. They’re all part of who I am as a human professional (not merely a corporate brand). Common to all of them is network-building. Connecting people. Sharing.
How’s it working? Well, as with so much in social networking, it’s a life-experiment. Lots of on-the-fly adjusting and evolving. I wouldn’t recommend this approach for most people/businesses, but there are specific reasons why I’m doing it this way that I’ll share in the coming week. And I welcome your thoughts and comments about how it seems to work from your perspective.
If you’re on Twitter, here’s the executive summary: interacting together with me occurs primarily on the @swoodruff account. The other accounts (@Impactiviti; @ConnectionAgent; @StevesFree; and @LeadershipChat [shared with Lisa Petrilli] are primarily information-sharing streams right now). I’ll explain more next week what those different personas represent. And, so will I! Me, too!