The One Who Dies with the Most Clicks Wins

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The fleeting notice of an eyeball, the transient acquisition of a vote, the nano-commitment of a click – these faux measures of significance and influence trick us into thinking that our star is rising.

Popularity is all about reach and frequency and, to some extent, manipulation. But, as Brian Solis puts it so well, influence is not the same as popularity.

But what have we done today to look someone else in the eye and listen? To build a better character? To pay it forward?

Just wondering if “clickfluence” is all that important. You?


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

2 Responses to The One Who Dies with the Most Clicks Wins

  1. Pingback: The One Who Dies with the Most Clicks Wins | Twitter Fools

  2. Brett Duncan says:

    I think you’re on quite a tear here lately on the whole real life/virtual life thing. And I like it ….

    This is a tough one to balance, methinks. On the one hand, screw clickfluence. I wanna keep it real.

    On the other hand, does leveraging clickfluence help me find more people to truly connect with.


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