Three Network Realities Nobody’s Going to Stop

For companies being “disrupted” by the new networked communications culture we’re entering, it can all seem like a major threat.

It’s an opportunity. Better still, it’s a fountain of opportunities – if you look forward and not backward.

Pandora’s box is wide open, and we’re in the midst of a revolution. Continual disintermediation. Unlimited self-expression. Bottom-up community-building. Personal control.

This is not just social media. It’s the tide of technology driving point-to-point, peer-to-peer, person-to-person real-time access.

Here are the three realities to embrace, which will shape the way we do business:

1. Connecting opens up new opportunities

2. Collaboration creates bigger pies

3. Communities (co-operations) will become the new corporation

It’s time to stop thinking about “companies,” and to realize that the new, more organic, more human and evolving structure will be the networked organization, in whatever form(s) that takes.

I, for one, welcome it!


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

2 Responses to Three Network Realities Nobody’s Going to Stop

  1. bencurnett says:

    I can honestly say I wouldn’t be doing what I’m doing without those 3 things.

    I never once had an inkling to join the business world before these types of connections started to redefine it. Those three things you mention, Steve, are important beyond measure.

    And, because of them, there are a lot more people like me (not previously business-minded) out here than most folks realize.

  2. DrV says:

    In effect, pharma orgs have to reorient themselves as social businesses. Nice pithy post.

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