It’s All Going Away

These social media tools we’re all using right now?

They’re all going to go away. Or, they will morph so much in the next 3-5 years as to be unrecognizable.

Why? Because they do bits and pieces of what we want. They’re Legos. Blocks. We’re rapidly growing up and finding we need better toys and tools.

We want to Find. Connect. Filter. Stratify. Create. Publish. Consume. Purchase. Consolidate. Aggregate. Edit. Comment. Link. Interact. Organize. Get face-to-face. Control our information.

Smart designers see this and are evolving their tools to keep doing more, and doing it better.

But we’re nowhere close to having what we need – these functions are scattered all over the place. We like the bits and the pieces, but now we need them assembled together in smarter ways. There are undoubtedly brilliant developers already working on this in stealth mode.

I, for one, can’t wait for a lot of what we have now go away. Not because it’s not great stuff. But because it’s not really built around us, and how we want to interact.

What do you want to see in the next generation of networking platforms??


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

10 Responses to It’s All Going Away

  1. I thunk you are totally correct in your asertions. We are inthe toddler phase of this new world we are building. I think we are evolving into an online world that will mimic real life in that everyone will have their own center that will be self defined that will connect with each others’ worlds like jigsaw pieces, but all your personal data will belong and be controlled by you. You won’t have to log in, except into your own space. We will control our own keys.

    Right now all the nits and pieces of the tools we use belong to someone else, that will shift to us, empowering while protecting the individual.

  2. Right on Steve. I think you’re exactly right here. People get so caught up worrying about uping their follower numbers, they tend to forget that these things have a shelf life.

    Social media (in total) doesn’t do anything new. It just allows us to do all the things (that you’ve listed above) that social creatures do, but wildly faster, bigger, and better.

  3. Matt, I think what we’ve got right now is digital training wheels. Which is fine, actually – it’s a stage we need. But Harley days are still to come!

  4. Karen Swim says:

    Steve, I agree and it is yet one more reason that the focus should not be on the tools but the strategy and behavior, the things that are transferable to any tool. In the future I would like to see easier ways to control sharing and privacy, portable profiles or a master profile would be amazing, better ways to segment and listen and centralized tools for incoming and outgoing content.

  5. Lynne Spreen says:

    What Karen said. My current strategy for social networking/platforming is like watching a tennis player trying to return dozens of balls at once. A lot flies past me. Ditto what goes out – I can’t keep on top of all my nets. Caffeine helps, but I’d like to have a single control panel, a way of filtering the most relevant stuff and reading/commenting/contributing efficiently. Thanks for the post.

  6. Karen Swim says:

    Lynne, *grabbing racket* jumping on your side of the net, we’ll double team them and then go for more coffee. 🙂

  7. I agree in part that this nees to happen, but…look at the mouse and keyboard. These need to change but have they have. We have had to adapt to these interfaces not the other way around yet they still exist and show few signs (touch interfaces to be sure) of going gently into that good night.

  8. Neil Crump says:

    It is so true that the things that we rely on in the social media tech platform space change so fast. All these toddler developers are coming up with great new toys in the hope that the teenagers (Google, Facebook etc) will come and buy the toys off them. We end up in a very messy and confusing playroom!

    To Karen Swim’s point above a master platform that allowed all the toys to be bolted together would be great. The trouble is that sometimes the big boys that control the playground can turn into bullies! Community based approaches like WordPress are the best way forward rather than billion dollar corporations in this space.

    My ideal would be a good looking Google Reader portal where I can plug everything in and view in one place. I get overcrowd toy box syndrome a lot and it can sometimes be overwhelming.

    @aurorahealthpr ^NC

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