The Post-Conference Re-cap Template

Having just returned from SOBCon in Chicago, I have been contemplating my post-conference summary blog post. Along with dozens of other attendees.

I’ll get it done tomorrow (update: here it is). But it occurred to me that perhaps some have never yet been exposed to a “Best Practices” document for a post-conference re-cap. So, as a public service, I hereby provide this template.

Paragraph 1

(this is where you summarize what a wonderful time you had. The words fabulous and awesome are nearly mandatory – no blog posts are written re-capping mediocre or idiotic events, lest you look stupid for attending. Words like “life-changing” should only be used sparingly – maybe once a year – lest you lose credibility among fellow bloggers)

Paragraph 2

(here, you write glowing thanks to the hosts/sponsors/organizers of the event. For instance, for SOBCon, you call Terry Starbucker extraordinarily smart and you praise Liz Strauss‘ unparalleled community-building skills)

Paragraph 3

(to show that you were actually paying attention at least part of the time, you now turn to the content, picking out a few gems that really impacted you, while mentioning the speakers’ names as well (e.g., Steve Farber), hoping they’ll link back to you or at least leave a comment. It’s highly recommended that you mention one actionable point that you are going to immediately work on this week)

Paragraph 4

(the fashionable geek paragraph – all about the Macs, iPhones, Foursquare check-ins, iPads, and how Amber Naslund rocked out in a Radian6 tiara)

Paragraph 5

(optional – in order to make non-attendees jealous, tell folks about the wonderful venue, the scenic host city, the delicious food, the astonishing parties, etc. Be sure to mention that you had very little sleep at least one night because you were carousing with Jason Falls or a similar famous blogging maven.)

[insert gratuitous picture of cityscape, ripped off using Google Images. Optional – add picture later of some name-brand bloggers at your tables, all pretending to pay rapt attention to some 18-year old entrepreneur boasting about his page views]

Paragraph 6

(this is where you include the obligatory “Chris Brogan is a social media rockstar!” paragraph)

Paragraph 7

(mention here your regrets that you didn’t get to meet so-and-so, which gives you a chance to name-drop anyway and hope for better link love. It’s always popular to pat a few other special people on the back, such as the Lucretia Pruitt giving you a sidelong smile, or Julie Roads sharing her breakfast sushi with you. Express your, like, TOTAL determination to attend next year)

Paragraph 8

(sum up by repeating a whole bunch of stuff from the earlier paragraphs, employing words appropriate to your marketplace – for instance, for agency folks, talk about how you’re going to leverage actionable insight to enhance customer value)

Paragraph 9

(close by quoting some funny line that only “insiders” at the conference will understand, and include a random link to something or other)

See, now that wasn’t so hard, was it?


About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

13 Responses to The Post-Conference Re-cap Template

  1. Jon Swanson says:

    trouble table.

  2. worked for me. as a non this year attendee i’m already convinced i must go next year..if for nothing else than to apply this template. šŸ™‚ seriously, i need to be there next year. look fwd to your real summary post.

  3. jeff shuey says:

    Nice. FWIW – I think SOBCon is the replacement for SXSW.

  4. bencurnett says:

    SO meta. Didn’t get to meet you, Steve, but loved what you had to say on the panel.

  5. Deb Rox says:

    Insert chagrin at not being in attendance (with parenthetical allusion to being too busy), express gratitude for post, though end with question about the relative merit of a perpetual parade of meet-ups. Add on exclamation about how meeting you IRL would have been worth it, though.

  6. I second Deb’s comment šŸ˜‰

    Glad to hear that the event was awesome, I did follow some of your tweets on it. I actually didn’t even know about the event until the week before (I am still learning the whole “event circuit”)

    Are you attending blogworld this year? šŸ˜‰

  7. tomjd says:

    Nicely done! Trying to gather my thoughts, will attempt to meet best practice outlined here for my recap post (if I write one).

  8. Pingback: “I Went to SOBCon and All I Got Was…” « StickyFigure

  9. Joseph Ruiz says:

    Thanks for the valuable resource I’ll be sure to mention our visit in the exercise room! Great to see you look forward to the coffee.

  10. The SA Quotient is off the charts. And I love it.

  11. This recap outline is spot on! However, their is one section still to add and thats the video of the Sobcon boys singing Karaoke. And When I say Sobcon boys, that includes a few notables singing to the Backstreet Boys…. Or some other video from the event šŸ™‚

  12. Carol Roth says:

    Steve- I knew when we met we would get along and this post has cemented that notion for good!

  13. Mana says:

    That sums it up nicely :). So you’re using the #squirrels for the final paragraph?

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