What Are We Doing…Really?

Relationship marketing. E-mail marketing. Web promotion. eCommerce. Social Media. CRM. WOM/Viral marketing. Add your own set of blah-blahs and a few etc.’s, plus mix in a healthy dose of all the TRADITIONAL marketing terms.

What are we doing, really? When you boil all that stuff down to its essence, aren’t we, at core, building beneficial connections? Or perhaps more broadly – building beneficial relationships to serve customers and grow business. Isn’t every company worth its salt supposed to be doing just that?

Maybe that’s the business we’re all in. These terms are all the threads. Building connections and relationships is the tapestry.

And maybe businesses will be quicker to adopt all this stuff if we present it as essence first, and all the details as holistic means to the end.

Just a thought.


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

4 Responses to What Are We Doing…Really?

  1. Ari Herzog says:

    …if only I’d seen your thoughts before I wrote this: http://ariwriter.com/why-social-media-is-a-stupid-term-and-how-you-can-help/

    Keep asking questions. You are not alone.

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  3. Joseph Ruiz says:

    Great thought. It really does place the focus where it belongs. Often it’s channel, content and maybe a little essence.

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