April 9, 2010 7 Comments
We grow up and live surrounded by “stuff” that becomes familiar. People, things, methods, media – they enter into our comfort zone of default assumptions and, at times, we don’t really want to let them go.
They’re comfortable. They’re known. And, they’re potentially deadly to business growth.
It was certainly hard for some people to let go the notion of riding horses to get from Point A to Point B – but you couldn’t tweak horses into performance that matched the newfangled automobiles. It was time to let go.
It’s hard for marketers to give up the notion of one-way communication – but in an interconnected world where people can now selectively listen, and freely publish and interact, it’s time to let go.
Many of us work in structures called corporations. It’s familiar, and these structures evolved to fill a purpose. But does that structure allow us to optimize our abilities, maximize our time investment, and earn what we’re worth? Should we think of company structures as some kind of inescapable default – or can we let go of the familiar and create new business approaches?
The creative architects will win. Those who can look back and resurrect what worked better. Those who can look around and replace what doesn’t work well with something superior. And especially, those who can look forward and not only let go of the current defaults, but create whole new ways to unleash their talents, and those of their teams and tribes.
Restless, questioning energy will blaze new trails. If we’re prepared to let go of the old ones.
I want to spend the rest of my days letting go. And creating. And unleashing. How about you?
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