The More Things Change…

I’ll leave it to others to put up the inevitable Top 10 Predictions for Social Media in 2010…yadda yadda yadda.

Let’s just make 2 very safe predictions: a bunch of stuff is going to change. And the core that really counts will remain the same.

It’s fun – in a bewildering kind of way – to try to keep up with all the technology changes each year. The removal of barriers through all this networking technology is breathtaking and exciting. What can be more fun than taking a picture, or a video, or scribbling a thought, on a handheld device and instantly publishing it for an audience consisting of “any and all”? What’s more fulfilling than finding kindred spirits on-line? And it’s just going to keep getting easier, and more immediate.

But one thing will remain exactly the same. Great relationships, new business ventures, helpful new connections – all of it will be fueled, as it always has been, by trust. Proven character and competence. Wholehearted recommendations by solid friends and colleagues. Handshakes that mean something.

Yes, the technology platforms will continue to be polluted by quick-hit artists, scammers, and false impressionists. We hate seeing the trash and detritus tossed into our refreshing little stream. But seated by the riverbank, sharing a cup of joe, talking face-to-face and looking eye-to-eye – that’s the new kind of business environment we’re creating. Just like…well, the old ways. Turbocharged with great new tools.

The more things change in this fast-paced world, the more they remain the same. Read Trust Agents by Chris Brogan. Take the long view of developing character and competence so that people cannot help but trust you. And if our paths cross in 2010, please sit down with me for a cup of coffee. You’ve been a great avatar. Now let’s go deeper – the way it’s always been.

Happy New Year!


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

3 Responses to The More Things Change…

  1. Karen Swim says:

    Steve, I too will leave the predictions to others but wholeheartedly agree with your take. Lots will change but creating real relationships for business and friendship will never go out of style. Here’s to going deeper in 2010!

  2. Steve, I sure enjoyed your post. I think you may have inspired me to write a post.

    I love predictions, but I agree with the prediction truth that trust will remain a constant.

  3. Brett Duncan says:

    It’s interesting how quickly things happen. 2009 started with an explosion of social media into more of the mainstream, and now I can already see how several layers of “gurus” have come and gone and the folks who are using the tools to accomplish and establish something, rather than simply exploit the audiences they gain from a new tool, are rising above.


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