Crop Circles

Everyone wants impressive, attention-getting ads – something to rivet eyeballs and cut through the clutter of sensory overload.

Just be careful there’s more to it than just making a striking impression of some sort.

Crop circles get people’s attention. But when they come across them, here’s what they’re left with:

crops– What IS this?

– Why is it here?

– Who is responsible?

– Crops? What crops?

If people are asking those questions at the end of even a “great” ad, then you’ve just plowed under a lot of money. Creativity isn’t necessarily the same as effectiveness. Because you’re there to provide crops, not run rings around your audience…

(Image credit)


Subscribe to the StickyFigure blog

Connect with Steve Woodruff

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

2 Responses to Crop Circles

  1. Nice post on about a gazillion levels. Glad I clicked through from Twitter.

  2. Crop circles have different messages from my experience, I have some decodations on my blog that give some examples.


Get every new post delivered to your Inbox.

Join 154 other followers

%d bloggers like this: