Product: Winner. Name: Loser.
August 6, 2009 1 Comment
(fade in to Toshiba’s boardroom, where a product management meeting is taking place)
“Looks like we’ve just come up with the best netbook out there! Power, features, great user design – now all we have to do is name it and sell it!”
“I know! – let’s call it the PU-875-0988b!”
“Nah, I’ve always been inclined toward the UmmWillatriBBle 876. It just rolls off the tongue!”
“Wait – let’s call in our engineers! They always come up with the most imaginative names…”
And now, introducing the Toshiba NB205-N310. As reviewed here by the WSJ, a nice entry into the Netbook marketplace. Yet once again, horribly named by the What, me Worry? school of product branding. Sexy. Memorable. Gotta go out and tell all my friends about the NB205-N… NB2o M16… AB365… never mind.
When will these people learn???
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