Ask the Right Questions
July 25, 2009 4 Comments
Quick – think of businesses that have imploded in recent years. What names come to mind?
A lot, unfortunately. Enron. AIG. GM. And loads of others.
All of it could have been avoided if these businesses were founded on the right answers to three simple questions. Questions that, if rightly asked and answered, will save any company from a world of hurt:
- 1. What are the real needs of our customers?
- 2. How can we add value, immediately and in the long-term?
- 3. How would our practices look on the front page of the newspaper?
Instead, many companies are founded on and driven by other concerns, which override any fine-sounding sentiments in their mission statements:
- 1. What do we want?
- 2. How can we maximize “the numbers”?
- 3. What can we get away with?
Selfish, shady, short-term business practices are the bane of our economy, leading to lost money, cynical markets, and increased regulation. But – it opens up a wide vista of opportunity for honest, truly customer-centric business people. People who have a conscience and a heart.
Ask the right questions. Then give the right answers. Over the long haul, you’ll be rewarded.
Subscribe to the StickyFigure blog