July 20, 2009 11 Comments
Now I admit that I’ve seen this term tossed around before, but the rhapsodic descriptions made me, a Nutella virgin, rather curious about what the rage was all about. So I did what any normal person would do – Google it.
I liked what I saw. Without engagement of one tastebud, I was converted, and determined to become a Nutella Newfella by Wednesday night of this week.
Fellow blogger Sonny Gill also crawled out of the shadows and admitted his gastronomic naivete. So we now have a death-by-Nutella pact, to be completed in two days time.
There may well be other Newfellas (note: that term includes gals!) who need to be indoctrinated into the cult, so let’s see how many Nutella-naive souls can be rousted out of the slumber of tastebud boredom and welcomed into this brave new world of…well, tasty calories, I guess. Tweet your sweet impressions Wednesday night!
If large-scale die-offs of social media “gurus” occur because of this exercise, blame will be spread among Olivier Blanchard, Liz Strauss, Kris Colvin, Amber Naslund, and Valeria Maltoni. And Olivier will be left to calculate the negative ROI…
UPDATE: Here is my sideways (?) video on YouTube showing the taste-test verdict…
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