July 16, 2009 10 Comments
If you’re involved in Social Media/Networked Communications as a marketer or businessperson, one of the key questions you ask yourself is: How can I add value to my community?
Take that question and look behind it to see this (more important) query: What are the unmet needs that I can address?
Always, a big need is targeted information. So, feed people.
Here are a few starting points:
- 1. Almost every audience needs consolidated and/or curated content. Did you know that with a few hours work, you can create a public information portal using free (& quite simple) tools such as Pageflakes or Netvibes? And by subscribing to targeted blog and news feeds, you can filter out the most important information and post or e-mail it to your target audience. Doesn’t take much time, but adds tremendous value.
- 2. And speaking of e-mail, don’t overlook this tried-and-true method of communicating. Many of us assume that our audiences are as tech-savvy as we’re trying to be. Usually, they’re nowhere close. So as you find technology and solutions* that help move the needle for regular folks to become a bit more advanced in their use of tools, share…using good old-fashioned e-mail and a personal touch. With all the networked communication methods I use, I still tend to get the best response via targeted e-mails (and, if you want to add a new twist to this, use a webcam and send a free video e-mail using a service like Eyejot.) You can become valuable to your network by introducing them to new advances, but by still using the communication methods they know and understand.
(*Good sources for this kind of info: Lifehacker. TechCrunch. AllTop.)
- 3. We all like diversions. So find interesting stuff, and share it. What are some of my main sources for finding offbeat and interesting items that my audiences enjoy? Here’s a few: Neatorama. Book of Joe. Coudal Partners. PopURLs.
It doesn’t take any special talent to become an information aggregator, curator, and communicator. It just takes a relatively modest amount of daily time, and steady effort. Your audience and network will really appreciate it, because they often do not have the time, and when you become a trusted and interesting source, you win.
That’s a few suggestions. What ideas, and other helpful sites, would you add (use the Comments)?
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