Good-bye, Social Media – Hello, Networked Communications
June 26, 2009 23 Comments
So, today Steve Rubel announces that he is done “blogging”, and now is fully committed to a more full-faceted path called “lifestreaming.” His post is titled So Long, Blogging, Hello Lifestreaming!
What he’s doing is, in fact, not that radical – we’ve been moving rapidly in this direction for a while. Because the fact is – the real issue isn’t whether we “blog” or “micro-blog” or “Tweet” or “Facebook” or whatever. Those terms and brands are temporary labels we have for the early-on way we’re now using technology to…share. To express ourselves, and connect with others.
We’re evolving rapidly in ability to share, not just via long-form formats (books, blogs), but also quick thoughts, pictures, videos, music, and whatever else. Each of these things ended up with their own terms, and have been ranged roughly under the moniker “social media.”
I’d like to adapt Steve’s title to say good-bye to social media. The term, that is; which really isn’t adequate to describe what we’re doing. For some professionals, the term “social” is an immediate turnoff. And we’re sharing more than media – we’re communicating/connecting/collaborating in multi-faceted ways. There is a social element to it, of course, and media is part of this gig. But the term isn’t scalable.
So….hello, Networked Communications. That, in fact, in all facets, and no matter how it evolves, is what we’re doing, on both personal and professional levels. Whether it’s community-building, tweeting, sharing media, marketing, lifestreaming – it’s all networked communications (which, by the way, includes the off-line component of how we relate to one another).
We’re going to burn through existing and new platforms over the coming years, and they’ll get more sophisticated in their abilities to let us network and communicate. Whether it’s Twitter, LinkedIn, Facebook, Posterous, blogs, Flickr (perhaps even my dream platform, Metamee) – the bits and pieces don’t really matter, they’ll evolve and converge. Each of them is an Expression and/or Connection Engine, all enabling our brave new world of networked communications. Which is same world of networked communications we used to have, amped up on tech steroids.
We’ve always communicated. We’ve always had and built networks. Now we have quickly-evolving tools that will let us more effectively express ourselves and connect with others, for marketing, for fun, for socializing, for enterprise efficiency, for help…for whatever we do.
Good-bye, “social media.” You were a nice first love. You’re not going to die, you’re becoming bigger and better. But with upgraded capabilities come better titles. I’m moving on to Networked Communications. ‘Cause that’s what we do.
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