Five in the Morning 100108
October 1, 2008 2 Comments
From Alan Wolk: Authenticity is the new Storytelling: “These days, ‘storytelling’ has been replaced by ‘authentic’ as the buzzword-du-jour. Everything that consumers touch is ‘authentic.’ Every vain attempt by a brand to hide the fact that it’s behind a marketing effort is done in the name of making it more ‘authentic.'”
An encouraging customer service story, from Keith Ferrazzi: Go Canada!
Matt McDonald explains why we should hire his Mom! I love this use of a blog…
10 Commandments of Blogging. A take-off on the classic 10. Pretty good advice here, actually!
Good stuff by Mack Collier: let’s stop pontificating about social media, and starting teaching!
BONUS: Top 50 NASA photographs of all time.