Facebook: Share and Connect
September 30, 2008
TechCrunch takes FaceBook to task for its newly-minted tagline, conjecturing that it is the product of too many marketing meetings.
The new phrase, “Facebook helps you connect and share with the people in your life” is actually quite accurate, and has a more “active” sense than the previous “Facebook is a social utility that connects you with the people around you.” I prefer the new tagline because it explains what Facebook allows you to do, as opposed to what it is (plus, the term “social utility” is not so easy to digest for the newcomer).
The new tagline isn’t particular sexy or memorable, granted. But I’ve seen far worse.