A Really Dumb Question
July 15, 2008 10 Comments
For years, I’ve been wondering.
Why don’t marketers get together with trucking companies and place advertising on those huge rolling billboards called trucks?
Most 18-wheelers have nothing but boring trucking company logos, or nothing at all. But talk about exposure to eyeballs, 24/7!
If Sealy can do such an effective job on their own trucks, why can’t other trucks be transformed into eye-catching billboards?
Prior related post: How to Waste 100,00 Billboards (my very first StickyFigure post!)