The Little Spoilers that Kill a Sale
May 10, 2008 2 Comments
Last week, I went looking for a new vehicle for our family. We’d narrowed it down to a good-sized “crossover” SUV from one manufacturer, or a minivan from another.
As always, things look great on paper, but you have to test drive these things to see if they feel right.
I got into the crossover for the test drive, and before we went anywhere, I knew it wasn’t going to be the choice. Game over. Eliminated.
Had a similar experience some years back, when I bought a Mazda 626. One of the models I was considering was a Honda Accord – great name, excellent cars, well worth considering. But before turning the key, it was crossed off the list.
I’m of average height – a little under 6 feet tall. A lot of people are my size and bigger. And do you mean to tell me that car manufacturers cannot put people my height into a driver’s seat during the design phase and check on a little thing like this??
That little spoiler has killed two car sales for me so far, and who knows how many others for drivers who have felt the same.
You can have the greatest reputation for reliability, cool design, top-notch features, but if you don’t make me feel comfortable, I walk.
User design matters. Not only in cars, but in software and everywhere else.
What are some of the spoilers you’ve experienced?