Marketing: a long-term, steady commitment

Seth Godin nails it, right here.

Why blog, Twitter, and otherwise communicate over time? Because trust takes time to build. Ad campaigns tend to aim at the short-term. Those of us seeking to create a robust and bond-building brand over time see the long-term benefits of social media tools.

It ain’t a whole lot more complicated than that…


About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

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