Blogger Socialites: Reynolds, Richmond, Rittereiser, Roesler, Rosen, Rosenberg
March 19, 2008 1 Comment
When 80 Marketing bloggers get together in NYC for the first Blogger Social , you know it’s going to be a lively time. Because the attendees are one lively bunch! This group of BS’08 profiles was prepared with the assistance of Mario Vellandi, his second batch- thanks, Mario!
You know you’re in for a treat when you land at Susan’s blog, entitled Case-Notes from the Artsy Asylum (Dominant magpie gene driven consultant Susan Reynolds tackles Relationship Media).
And there is simply no better way to write her up than to drop in her self-desription:
A woman who is interested in everything, I grew up on the banks of the Niagara River less than a mile from Canada, then spent a decade in the Philadelphia PA area before coming to Washington DC.
My bio page says “After work with various media outlets and directing art for a manufacturer, Susan shifted her focus to painting and independent projects while raising a family.” What that really means is that I worked in public relations, design and marketing in the government and corporate world; and taught studio art while juggling children and corporate wifedom. It was a lot like tap dancing while twirling flaming batons.
The children can now cook, use power tools and use the right fork. Though somehow I remained out of psychiatric hospitals I do not claim to have managed this unmedicated.
Using the blogosphere, twitter and other social media I work with others to help them achieve the same sort of buzz about their projects and services that was generated for such things as my participation in an Traveling Flat Artists – a takeoff on the Flat Stanley books and artistamps from my imaginary Empire of Ephemeria. (from Susan’s About page, which includes the best lineup of Relationship Media links that you’ll ever see!)
Have you seen mysterious appearances of frozen peas all over the blogosphere? Yep – that’s in honor of Susan – the backstory is here. Can’t wait to meet this high-impact gal!
Marianne is a branding strategist at Resonance Partnership, a consultancy she founded specializing in word of mouth marketing, and is based in . They provide market analyses, concept development, program strategy, implementation, and measurement. Establishing and measuring metrics and ROI through quantitative/qualitative analysis is one of the greatest skills her clients value her for. Marianne has a BA in Psychology, MBA in Marketing, and a Masters in Clinical Social Work. Her professional history spans from consumer packaged goods marketing, to the exciting world of participatory media. A full profile of her background can be found at the about page on her blog.
She is passionate about green marketing, design, and sustainability, and writes about these subjects on her blog and as a co-author at Mary Hunt’s Smart Solutions for Sustainable Businesses. Marianne has two teenage sons, a sense of humor; enjoys reading, tennis, and listening to ; and lastly cherishes her mom as a hero in her life.
Cathleen is VP of Business Development at Alternative Asset Managers in NY, marketing alternative investments to institutional investors; these include start-up and emerging hedge funds, and the firm’s own private equity fund. She has an undergraduate degree in Business and English, and an MBA from NY University. Cathleen is a co-author of the book: “Foundation and Endowment Investing: Philosophies and Strategies of Top Investors and Institutions“. While her knowledge in finance is impressive, she’s also well versed in digital marketing and creating brand development strategies online.
Additionally, she enjoys performing stand-up comedy in the evenings and writing about humor and other topics on her blog, including productivity, popular culture, procrastination, food & cooking, and technology. Last, but definitely not least, Cathleen is a co-founder of the Frozen Pea Fund.
Steve is a communications specialist from greater Philadelphia, providing clients with training and development with an emphasis on improving systems, relationships, and large-scale change. At All Things Workplace, he passionately writes about how people can become extraordinary, among other topics in organizational behavior, communication, and leadership. Steve holds a Masters in Public Relations & Communications, and began his professional career with a 2-year assignment with Saudi Arabian Airlines. Here he developed and trained up-and-coming managers in , Northern Africa, and the . Following his return to America, Steve established his own firm (The Roesler Group) in 1977, and has since worked with a variety of large clients in the United States and abroad.
He was once a drill instructor in the Army, is a musician and singer, and has been involved in broadcasting for over 30 years. While Steve has attended various institutes for the study of human behavior, he believes that none of them equals a single day’s education watching people at an airport check-in line.
John Rosen is an Executive Director of Marketing Consulting Associates, a strategic marketing consulting firm based in He is a co-author along with AnnaMaria Turano, of: StopWatch Marketing, Take Charge of the Time When Your Customer Decides to Buy. In the book and at their blog, they argue that consumers have a figurative ticking stopwatch with them when they shop. Consequently, the job of the marketer “ , that advises Fortune 500 companies on developing growth strategies.is to understand that ticking and to either slow it down so that they can get their message across or stop the ticking and close the sale right then and there.” It is this line of thinking that John brings to clients, from mom-and-pop stores to consumer product giants, in helping them analyze, evaluate, and appropriately respond to the time sensitivity of their customers.
John has 25+ years of sales and marketing management experience, and has two teenage sons who are shocked that he really knows how to blog.
Roberta is President and CEO at MGP Direct, Inc., where she provides clients with direct response marketing, search engine optimization, and copywriting services. She has 20+ years experience primarily with print and web B2B customers. She passionately writes about these subjects at The Copywriting Maven, where she indulges readers with tips, techniques, and resources (in addition to some ‘wry, cranky commentary’). Additional information about her professional background can be found on her About page.
Roberta also owns and operates an online gift shop, AdoptShoppe.com, which sells a variety of unique items. It started as a hobby while awaiting the adoption of her 2nd child from . She even started a specialty site, devoted to helping parents understand the process of adopting Korean children.
Here’s the full list of Blogger Social registered attendees: