Blogger Socialites: Berk, Berkowitz, Bhargava, Bird

In the lead-up to this year’s Blogger Social (April 4-6, NYC), I’m attempting to gather brief “snapshots” of all the 75-odd registered bloggers. For this post, we’ll introduce Jennifer Berk, Rohit Bhargava, and Susan Bird.

jennifer-berk.jpgJennifer Berk

Jennifer describes herself on her blog this way: My name is Jennifer Berk, and I’m an alum of MIT (math/computer science, minor in economics) currently working for Amplify Public Affairs in Washington, DC, as an Internet Strategist…whatever my job title, my goal is use technology to improve communication, both between members of my team and between my clients and their audiences.

She has provided a more extensive page of her background and interests, which includes rock-climbing (back in the day, I used to enjoy rappelling myself). Her blog will be a year old by the time we reach the Blogger Social – while not updated very often, it does have the very interesting title of Information Squid!

LinkedIn has more Jennifer info (as does Twitter and Facebook)

david-berkowitz-150.jpgDavid Berkowitz

Inside the Marketers Studio is David’s blog, and it can best be described as “meaty.” This guy thinks. I particularly enjoyed his caveat-laced review of Joseph Jaffe’s recent book – it was all caveats! There is good variety in David’s writing, and a nice personal tone as well.

His self description is this: David Berkowitz is Director of Emerging Media & Client Strategy for 360i, the search-centric digital marketing agency. He helps 360i’s leading brands in media & entertainment, retail, and other verticals leverage marketing opportunities at the nexus of search engine marketing and social media. Additionally, every Tuesday, he pens the Search Insider column for MediaPost, with over 175 articles published to date.

Then his bio rattles on about his various other contributions and honors, but ends with a great money quote:

He’s just getting warmed up. Love it!

David is recently married, and if you want a pictorial overview of his life, there it is on Flickr! You can also find him on LinkedIn and Twitter.
rohit_150px.jpgRohit Bhargava

Rohit’s Influential Marketing Blog has the subtitle, Reflections on creating compelling, marketing, advertising, and PR strategy. The site is a cornucopia of social media commentary and advertising stuff – you could immerse yourself here and not come up for air for a long time! I enjoyed his thoughts on Scott Adams and the Dilbert blog – how the blog wasn’t meeting Adams’ expectations.

rohit-book_thumbnail.gifHe is a Senior VP of Digital Strategy and Marketing at Ogilvy. Like Jennifer Berk (above), Rohit is from the Washington DC area.

Rohit has a book coming out this spring, entitled Personality not Included. Will it be available in time for book signings at the Blogger Social?

Rohit can be found on Facebook and LinkedIn as well.

susan_bird.jpgSusan Bird

Susan is a born communicator – though I’ve never met here, I’ve appreciated how regularly she “pings” via e-mail, so I look forward to finally getting eye-to-eye at the Social. Her ever-updated blog, Smart Talk on Conversation, is, not surprisingly, all about conversation and the use of words. The layout of the blog is quite pleasant, visually. This recent post on changing words by altering one letter is quite amusing!

Here is someone who really likes Susan’s conversation tools (available on her website). I hope she brings some samples to the Blogger Social…

This overview page has a lot more “birdsong” (Sorry, Susan, couldn’t resist) – she does a lot of corporate speaking engagements/workshops (note to Susan – anything for pharma??). Here’s a bit on her company, Wf360. You can even hear Susan as she did a radio broadcast on the topic I is for Intercourse: The ABCs of Authentic Conversation for Companies. Looking forward to conversations in April!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled above)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford
Mack Collier
Saul Colt
Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff


15 Responses to Blogger Socialites: Berk, Berkowitz, Bhargava, Bird

  1. Rohit says:

    Hi Steve,

    Great idea, thanks for doing this. To answer your question, indeed the book will be available before the event and I’m planning a few special things exclusive things around the book during blogger social soon to be announced.

    Also, are you thinking you might roll these all up into one long post that could be printable? It would be great to be able to print this out a few days before the event and take with us on the plane/train/bus/subway getting to the event … just a thought.


  2. Thanks, Steve! I also blog for my company at And (of course) reading this made me catch a typo on my site….

    Let me know, by the way, if you’d like help putting together a printable version of these posts, as Rohit mentioned – I have InDesign, Acrobat, etc.

  3. Can’t wait to meet you, Steve! Terrific idea to allow us to get to know each other a little better *before* the event. Thank you, Jennifer for offering to lay this out – what a memorable book this shall be!

    And I can’t wait for Rohit’s book as well.

  4. I really like the idea of a printable version of these profiles, and Jennifer, if you want to run with it, please do so! -SteveW

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  10. I can’t believe you did this, Steve – it’s fantastic. I can’t wait to meet you and all the others there. David

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