Ground Rounds – Boca Java
July 6, 2007
Knowing how much I enjoy trying different coffees, and following up on the recent BrandingWire project focusing on marketing coffee, my wife ordered a batch of Boca Java coffees for Father’s Day. They have recently begun advertising heavily in our area and I know she just wanted an excuse to order some. I didn’t protest!
She picked out 4 selections for me; thus far, I have tried two of them. Unlike Storyville (previously reviewed on this blog), which goes the simple route for mail order – Prologue (caffeinated) and Epilogue (decaf) – Boca gives you a wide variety of blends and roasts from which to choose.
I was immediately drawn to Sumatran Sunset, because it is positioned as a darker roast with a heartier flavor. In fact, I couldn’t wait – we were going away to Florida for a conference (ironically, only about an hour away from Boca Raton, where the company is located), so I packed the Sumatran with me for in-hotel-room brewing. Good move – this stuff is delicious. Definitely a tasty dark roast, and I’m guessing it’ll be my favorite.
The second flavor, just opened and brewed 1/2 hour ago, is Guatemalan Adventure. The packaging says that it is a medium roast with a nutty flavor…and that is exactly correct. Very nice – a little light for my taste – certainly a few rungs above anything store bought.
The packaging is visually attractive, and like Storyville, each packet has a “born-on date” to show freshness. Boca also has a commendable campaign going on, providing coffee donations to our troops overseas (closing in on 3 million cups).
If you’re looking for a wide variety of flavors and blends, you might want to give Boca Java a try!