Some Great Branding Posts this Morning

Head on over to John Moore’s Brand Autopsy site for a very interesting article, with links, about Wal-Mart’s perceived brand difficulties (from a “leaked” brand positioning report).

Then, from Mike Wagner’s Own Your Brand, a striking tale about how one broken brand promise can have very immediate, negative, multiplied consequences.

About these ads

One Response to Some Great Branding Posts this Morning

  1. Mike Wagner says:

    Steve, thanks for including my $30,000 toothbrush post!

    Encouraging to be part of the conversation here at StickyFigure.

    Keep creating,


Get every new post delivered to your Inbox.

Join 156 other followers

%d bloggers like this: