Some Great Branding Posts this Morning

Head on over to John Moore’s Brand Autopsy site for a very interesting article, with links, about Wal-Mart’s perceived brand difficulties (from a “leaked” brand positioning report).

Then, from Mike Wagner’s Own Your Brand, a striking tale about how one broken brand promise can have very immediate, negative, multiplied consequences.

One Response to Some Great Branding Posts this Morning

  1. Mike Wagner says:

    Steve, thanks for including my $30,000 toothbrush post!

    Encouraging to be part of the conversation here at StickyFigure.

    Keep creating,


Get every new post delivered to your Inbox.

Join 154 other followers

%d bloggers like this: