My Recent Posts on Small Business Branding blog
April 19, 2007
I have been asked to contribute articles to the SBB blog. I anticipate writing about one per week; here are the first few:
Bullet-point Branding – wherein I take on the (very common) tendency to present one’s company via a list of blah-blah, and suggest that it is far more effective to narrow company branding down to a point of differentiation.
10 Lessons Learned from Starting a Small Business – I guess that title is pretty self-explanatory. Though I did cheat and include eleven!
What’s the Point? – always, my main question of a client. If you’re creating or promoting a brand, you have to answer this question first and foremost.
Here are a couple of more “foundational” thought-posts from earlier months on the StickyFigure blog:
What is Branding? – my attempt to provide some definition to the term – at least from my perspective (other perspectives welcome in the comments!)
The One Thing Needed – the importance of conviction. Underscored afresh for me when talking to someone I met yesterday. While discussing my convictions about branding in light of a practical challenge she faced, she suddenly said something to this effect: “you make me feel confident that you can do this.”