Finding a Needle in a Logostack
April 18, 2007
As happens occasionally when I read the Wall Street Journal, there was a full page “boast” ad today (for NASDAQ, in this case) showcasing a whole bunch of company logos – 72 new companies that have joined the exchange this quarter.
I always browse through these logostacks to see if there are any that really stand out. Often, I’m a bit disappointed, as I was today. There was, however, one that I thought warranted looking at further – it seemed to have a nice look and feel. So I found their website, and…the disappointment deepened!
Oculus Innovative Sciences has a pretty nice looking logo, with a pleasant typeface. And looking at the company name and logo, you’d be quite sure that this company is involved in eyecare products. But, you’d be quite wrong. For some bizarre reason, the company offer products for woundcare. Even though the naming and visual branding cry out “Eyecare!” Sigh.
There is an Oculus USA company, which is different, and which does, in fact, focus on eyecare. But its logo is so ugly that I won’t even bother providing a link to it.
Then there was the most blatantly awful logo in the stack. Everything about this branding attempt says, “Hey! We’re old news! We’re yesterday! Hitch up your Conestoga wagon and come on by for a visit!” Sheeesh.