Brand Memories – the bad kind
April 4, 2007
Yesterday, I brushed past a couple of brands that continue to grate on my nerves.
– Parked in the parking lot at the gym were two UPS trucks, one still old-style, the other with the new branding. Grrrr!
– Then, in the Wall Street Journal, an ad from TIAA-CREF, who should be nominated for the Fatal Four brand bracket.
– Actually…I may as well thrown in a canceled appointment at Sanofi-Aventis, for good measure!