Coming Up with Names

Every once in a while, the conceit creeps in that you’ve seen all the branding/marketing sites out there. Nope. Here’s a very thoughtful site on corporate naming, called The Name Inspector. Written by a linguist with solid experience in naming, this relatively new site has some great content.

Hat tip: Guy Kawasaki

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

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