Brand Impactiviti now StickyFigure
March 31, 2007
For quite some time, I’ve been contemplating a name change for this blog, and this division of my business. It turns out that I need to create more of a separation between my pharma consulting division (Impactiviti), and my brand consulting work. So, welcome to StickyFigure!
Why that name? Simple – my goal is to figure out ways to make messages that stick. I was inspired by Malcolm Gladwell’s chapter in Freakonomics about “sticky” communications, and the subsequent book by Dan and Chip Heath entitled Made to Stick. These books pointed me more clearly in the direction that I was made for – communications that stick!