March 29, 2007
I was sitting at my desk today, riffling through old memory banks to try to identify brands from other eons of my life (childhood, teenage years, college, young adult) – something has to be very special and memorable to endure the decades.
Then, going to pick up some wine for tonight’s dinner, I saw a name that I hadn’t seen for many years. French Rabbit.
Back when my bride and I were relative newlyweds living in Nashville, and just discovering the pleasures of wine, there was a brand we bought frequently (both red and white) called French Rabbit. Why? Well, it was cheap. And reasonably drinkable, at that young stage in our pilgrimage.
Now they come in this funky new “tetra” packaging. It was still cheap, so for old time’s sake, I picked up a
bottle box thingie of Merlot.
It’s red, it’s liquid, and it’s inoffensive. Would I buy it again? Nah – but I still enjoyed connecting with a brand from the past. Even if it was one of the earliest to do the “cute animal” thing for a label!