Do you have Branding on the Brain?

Apparently, Yes, according to this recently released study.

It really shouldn’t be a surprise that something embedded in memory, particularly if it has positive associations, should show up in a functional MRI scan. But is there a bizarre business opportunity here – running people through fMRIs to validate branding effectiveness??

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

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