November 20, 2006 1 Comment
Time magazine recently ran an article on the topic of “Personal Branding”. I’m a major believer in this idea. Actually, we all have a “brand” image that we project, and that others hold in their minds about us. The only question is, are deliberate about it, or not? Identifying the core traits, perspectives, and capabilities that make us who we are is critical if we are to be rightly “positioned” in the minds of our audience. One of the things I enjoy most is sitting down with people, rapidly distilling down what their strengths and desires are, and then brainstorming what directions to take based on their core identity.
I’ve subscribed to William Arruda‘s newsletter on Personal Branding for quite a while (he is featured in the Time article). Despite the less-than-optimal design of his website, he’s apparently doing quite well. Good for him – as long as personal branding exercises are based on authenticity and transparency, this approach can only do good.