Looks like I’m going to have to buy this book, based on the Table of Contents, and this post about brand names. Marty Neumeier is definitely on the same wavelength!

Hat Tip: Brand Autopsy

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

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