Mr. Happy Crack
November 9, 2006 2 Comments
What in the world could be more uninteresting, more pedestrian, more BORING than, say, cracks in a foundation?
So how do you market crack repair services? Mr. Happy Crack.
Naming and creating this mascot was a stroke of genius. Nobody is going to mistake Mr. Happy Crack for an undiscovered work of Monet, but as far as taking a completely “who cares?” type of business and turning into an unforgettable brand, this is marketing artwork. If I found a major crack in my house’s foundation, I cannot imagine where else I would turn.
Plus, the website is full of fun stuff, including My. Happy Crack swag, turning a ho-hum business into something worth remembering.
Update: The Crack Team enjoyed the mention, I guess, since they forwarded some Mr. Happy Crag swag – a T-shirt for me, and one item (which won’t be described!) for my wife!
Impactiviti provides strategic consulting services to increase brand impact.