November 7, 2006
In my daily travels through the series of tubes that make up the Internet, one of my favorite stops has become Book of Joe. From a branding perspective, the value proposition is simple – Joe the blogging anesthesiologist consistently finds and consolidates an eclectic array of stuff on his site for the rest of us to enjoy. Everything from leading-edge medical articles to strange new appliances to who-knows-what-else, part of the appeal is…well, you just don’t know what is happening over at BoJ today.
Joe keeps the brand image very minimalistic – a tiny, grainy picture on the upper right hand corner that could be him or just might be his second cousin, and then the daily diet of articles and links. No Google sponsored links. No blinking banners. Just a fresh jolt of Joe, delivered daily, nicely flavored with a dash of self-deprecating personality.
So, after you pour your cup of joe today, check out what’s brewing at Book of Joe as you sip!