February 5, 2009
Razorfish data tying consumer social media activity to purchase behavior – “there are significant differences in both engagement and spend between those who discovered the application or widget through media, versus those who were referred by friends. ..those who discovered the application via a friend were almost four times more likely to download the application. They were also more likely to spend money on the client site and spent much more on average.”
From Derrick Daye at Branding Strategy Insider (Hi Derrick – long time no e-contact!), something we really shouldn’t have to say: When Naming turns Deceitful. Some classic examples here.
John Moore riffing on Ted Mininni riffing on coffee…follow the links for some good discussion. My take – it’s not all about coffee taste. It’s also the experience. Getting a cup of coffee at home (8 O’Clock), or at McDonald’s, or at DD, is…well, boring, compared to Starbucks. Starby’s not only has to preserve their unique taste position, they have to make sure that having coffee at their destination is qualitatively different. But you all knew that…
A Fast Company article that you simply have to read, for its throught-provokingness…
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