Tribal Marketing

Why are companies beginning to pay attention to the potential of social media?

It’s pretty simple. People believe people they have connections to. People are now trained not to trust traditional advertising.

Traditional advertising often tries to carpet-bomb a bunch of “strangers” with a message. However, these strangers now understand that they are viewed as wallets, not friends. Objects to be exploited, not collaborators in the product development process.

Social media allows us to interact with friendly tribes, and thus, we are armed to resist the overflights of one-way, exploitative marketers.

Kind of like…well, these folks who have been in the news this week. ->

How can you reach those who don’t trust you or your message?

Think about it.

(Here are some interesting related thoughts from Christopher Penn)

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