A Really Dumb Question

For years, I’ve been wondering.

Why don’t marketers get together with trucking companies and place advertising on those huge rolling billboards called trucks?

Most 18-wheelers have nothing but boring trucking company logos, or nothing at all. But talk about exposure to eyeballs, 24/7!

If Sealy can do such an effective job on their own trucks, why can’t other trucks be transformed into eye-catching billboards?

Prior related post: How to Waste 100,00 Billboards (my very first StickyFigure post!)