Five in the Morning 100608

From Ann Handley (@MarketingProfs), on her personal blog A N N A R C H Y – a very bittersweet birthday story. Profoundly touching.

TechCrunch points out a new and improved AlertThingy coming up…this appears to be another step in the evolution toward MetaMee. Can’t wait to try it out!

It was the beautiful photo that first drew me into the post, I confess. But anything from Valeria Maltoni is worth reading, and this is no exception: The Distance between Avoidance and Attention in Customer Service.

Speaking of customer service, Doug Meacham is no longer Expect(ing) Great Things from Kohl’s.

Seth Godin gives 9 SOLID Steps to Powerpoint Magic. Seriously, if you do any presenting whatsoever, you need to read and apply!

PLUS: Congratulations are in order for Douglas Karr, who is starting a new position in social media, and Greg Verdino, whose blog just transitioned into the terrible two’s.

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Facebook: Share and Connect

TechCrunch takes FaceBook to task for its newly-minted tagline, conjecturing that it is the product of too many marketing meetings.

The new phrase, “Facebook helps you connect and share with the people in your life” is actually quite accurate, and has a more “active” sense than the previous “Facebook is a social utility that connects you with the people around you.” I prefer the new tagline because it explains what Facebook allows you to do, as opposed to what it is (plus, the term “social utility” is not so easy to digest for the newcomer).

The new tagline isn’t particular sexy or memorable, granted. But I’ve seen far worse.

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