Marketing Profs Digital Forum Re-cap

It was a cold week in Austin, TX. But there was plenty enough warmth among the attendees at the Marketing Profs Digital Forum, where a bunch of smart people (they let me in, too) gathered to think together about the future of digital marketing.

Or, actually, the present of digital marketing.

I won’t attempt to give a full overview, but instead, just put a spotlight on a few things that were exceptional.

Organization - the Marketing Profs staff did it right. And, they were all friendly and fun to talk to. You know what? That matters. Special kudos to Megan Leap who did a lot of the pre-event and on-site orchestration. And there was some scrambling that had to occur, with weather-related postponements and what not.

The Now RevolutionJay Baer and Amber Naslund kicked off the promotional tour for their new book, The Now Revolution. And – no surprise here – their presentation rocked. Especially their use of simple slide design as adjuncts to tell the story. Yes, slide design matters.

Content did Rule – Many of the presentations were quite meaty. Some of these conferences can get fluffy, but not here. Plus, and C.C. Chapman and Ann Handley (whom I consider a dear friend) gave a nice talk about the main thoughts in their recently-released book, Content Rules. Both are solid presenters (and, I finally got to meet C.C. for the first time).

Mobile - one of the best talks for me was Christina Kerley (CK)’s overview of why mobile is huge and getting huger. I’ve known CK for years but had not seen her present before. Fabulous. And I walked out totally convinced about the importance of developing for mobile RIGHT NOW.

Anthropology – huh? Yep, one of the highlights was a talk by an anthropologist, Michael Wesch, who gave a breathtaking 300,000 foot view of how media shapes and reflects culture. Many of us felt stunned at the end. It was also another example of using background slides to help tell a story rather than impart a content outline. Yes, storytelling matters.

Tom Martin – I’ve been hankering to meet Tom for years. We’ve talked and collaborated on-line; finally we got to hang out. Not only were our discussions fun and fruitful, but he gave a great talk on his Mardi Gras marketing initiative. Good times.

BBQ – Yes, one minor (but not unimportant!) reason for going to Austin was to have some great barbecue. And Tim Hayden helped orchestrate a very fun outing at the County Line, where the food was plentiful and delicious, and there was time to be with fine folks like Jason Falls, Frank Eliason, Aaron Strout, Tom Webster, Tamsen McMahon, Matt Ridings, and many more (yes, I know I’m forgetting names…can I get away with it by blaming age, the cold, or something else that avoids culpability??)

For me, this conference was about face time with people. I went to share vision and thoughts with folks I respect in the field, and I was not disappointed. It was also about having fun with semi-crazy folks like DJ Waldow, who along with CC Chapman and Matt Ridings helped produce an ad-hoc series of Ann Handley Day videos. Thanks to the Marketing Profs folks for putting on the event (despite all weather-related dampeners!), and I look forward to future events!

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