Business Love

Who ever created the dividing love between the business and the personal?

I get it, of course – the two realms aren’t the same – but I’m not sure we can completely maintain hard and fast distinctions on every level.

Because in our families, our communities, our companies, and everywhere else in the world, we’re rubbing shoulders with…people.

If people in the business realm exist to be used – if they are a means to profitable ends – then, of course, we can limit our caring. And, let’s face it – we work and do business to make money. When I network and present and consult and write and connect others, long-term and short-term business goals and strategies are woven throughout all of it. I’m not in the least embarrassed to admit it. Ultimately, whatever else I may earn in the business realm, I have to earn revenue primarily.

Or, to put it another way, it’s not about the Klout – it’s about the Ka-ching.

But this other, more personal drive keeps weaving itself in, dis-allowing me to treat people as business objects. And I see this drive in many others as well. When we interact face-to-face, there is a caring that goes beyond some anticipated short-term revenue gain.

It’s that pesky, inconvenient, hard-to-suppress, human, real, and amazing thing called love. You know – caring about others on a personal level that goes beyond today’s subscriber numbers and tomorrow’s paycheck.

I’m not talking about the whirl of romantic emotions or the carnal pleasure-seeking of one-night stands, or mere emotional sentimentalism. Love is an instinct to care about others – never fully pure, of course, but there nonetheless. Something we’re taught to suppress in that realm called “work”.

In the midst of our transition from a nation of farms and smaller businesses to the depersonalized landscape of huge companies where people are cogs in a great machine, we have tended to lose the connection of love and business. We’ve drawn a line between the realms, perhaps because it is so easy to be hurt in the world where getting ahead and winning are Job 1.

But now we are re-entering an era of entrepreneurship, where, as Mike Henry, Sr. put it in a phone call yesterday with Lisa Petrilli and me, we each have a factory on our desks. And lo and behold, love seems to be sneaking back into business.

Because we are what we always were – people. Maybe the machine robbed us of something important in our work. Maybe some of this dehumanization was a defense mechanism that we can and should outgrow.

Maybe – just maybe – love and business can be woven together.

I don’t fully understand how it all works, but I’m determined to explore it. Who’s with me?

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Hire Steve Woodruff  if your identity and message need clarity (Business Identity Therapy)

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