Why I Can’t Wait for SOBCon 2010

I’ve cut back this year on the number of conferences I’m attending. But I have added one new one (for me) – SOBCon 2010. Why?

1. It’s small. I prefer the intimacy of small, focused conferences to huge, rush-around mega-events. Relaxed face time and collective thought are more valuable to me than drive-by hellos and party-hopping. Building deep, not broad, is one of my themes for 2010.

2. Liz (Strauss) and Terry (Starbucker) have been nagging me to take part, and simply wouldn’t let me say “no” this year. Since I enjoy Liz and Terry time, it’s not really a big sacrifice!

3. I’ll get to meet some very cool people that I’ve only interacted with on-line – Jon Swanson, Chris Garrett, Lucretia Pruitt, and others – plus renew friendships with a bunch of folks previously met. The time will be too short, in fact.

4. I’m very excited about the theme and can’t wait to brainstorm with a diverse bunch of smart people.

5. Events like this one are creative incubators. I fully expect to walk out with renewed energy, fresh ideas, and a mind buzzing with possibilities.

6. I like Chicago.

That’s my top 5 + 1 – if you’re going, what are yours? And if you haven’t signed up yet – there’s still time! I hope to see you there!

Oh – and special thanks to Social Media Club Chicago for organizing a tweetup the Thursday night before things kick off. Great idea!

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