Off-Target Blogging

Amy Jussel of Shaping Youth took aim at a Target promotion that, in her opinion, was promoting a promiscuous approach.

Target’s reply to this blogger was quite enlightening:

“We are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.”

Ahhh, so now we in the blogging community – the non-traditional media outlet types – are unworthy of attention. Somehow, Target must have obtained some inside information that NO-ONE WHO WRITES OR READS BLOGS shops at Target.

What a dis. And since the story was then picked up by the NY Times (and others), how short-sighted. My guess is that Target will soon pay a lot more attention to “non-traditional media outlets.”

More here, from CNet.