Trend Currents in Social Media

No, that’s not a typo. Trend Currents, not current trends.

Trend Currents are the large-scale cultural, economic, and technological shifts that drive our ongoing communications revolution. And I’ll be speaking on this topic September 23, at the Social Media Masters one-day intensive in NYC.

What are these Trend Currents that shape social media now, and will shape the future of networked communications? Not to to give the whole talk away, here are three main things that every marketer and business person needs to keep his/her eye on:

  • Ubiquitous Connectivity
  • Disrupted Intermediation
  • Global Individualism

Current trends are the outgrowths we see today. MySpace, Friendster, Facebook, Google+ – those are all (temporary?) outworkings of much bigger Trend Currents.

Wayne Gretzky put it this way: Skate to where the puck is going to be, not where it is now (paraphrase). By looking at the larger Trend Currents, we’re able to cut through the fog of current trends and see where the marketplace will be heading in the future.

Intrigued? There are still a few available seats at Social Media Masters – make your reservation now, and join Chris Heuer, Sam Fiorella, Kat Mandelstein, Matt Hicks, Sean Moffitt, myself and others as we explore what is – and what is to come – in social media.

The event is produced by Social Media Club and Sensei Marketing.

Post-event update: Bob Knorpp captured this brief video beancast interview touching on some of the themes of my presentation, which focused on the future of digital networks/social media.

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Hire Steve Woodruff  if your identity and message need clarity (Business Identity Therapy)

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