Search My World with Google – so what?

So, Google has now introduced a new feature in search, whereby you not only search the public web, but can view results from your Google+ network.

Good on ‘em. I hope they keep experimenting, keep evolving. Some stuff Google has tried has failed; other approaches have taken off. Google’s DNA has this feature: no status quo. Push forward.

This new feature  will stick if it provides long-term value. If not, they can just turn it off (and you do have a show/hide switch to toggle if you wish).

People may be tempted to moan that Google is monkeying with their main “search” brand by introducing personal results. But Google isn’t primarily a search engine anymore. They’re an information, aggregation, communication, and experimentation company.

Keep pushing the envelope, Google.

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

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