January 25, 2011 10 Comments
Bloggers always like to be first getting out a new book review on their blog and through Twitter, in hopes of achieving maximum retweet exposures (MREs).
So, since my friends Jay Baer and Amber Naslund are about to launch their awesome new book The Now Revolution, I thought I’d cheat a little bit to get the very first review out of gate (video below). I like MREs just as much as the next blogger. And, hey, there are efficiencies here – have you ever heard of the Reusable Book Review (RBR)? Yeah – I’m trademarking that.
Tomorrow, return here to very same URL to view my thoughts on Ann Handley and CC Chapman‘s Content Rules. And the day after, Scott Stratten‘s UnMarketing. Because if you don’t send it, I still review it with my patent-pending RBR technology!
(Actually, I do have a couple real video book reviews coming up here on Connection Agent this week – stay tuned!)