Publishing on a Diet – SlimBooks

I don’t know how many times I’ve thought (and said), “Most business books are 30-50% too long.

It’s not that there isn’t value in the content. It’s just that the reader has a lot of work to do in order to distill it. Can’t we buy 100-proof books instead?

This appears to be the approach of SlimBooks. So, when Sarah Evans announced that her new book, [Re]Frame, was available through SlimBooks, I had to check it out. Not only because I think highly of Sarah, but also because of the SlimBooks format.

I like what I’m seeing.

The era of quick and simple electronic publishing is well underway; traditional publishing is being thoroughly disrupted. With ventures like Seth Godin‘s Domino Project and Tim SandersNet Minds, we’ll continue to see innovative new way to introduce voices into the marketplace. SlimBooks looks like a great addition to the mix – it seems to me like a perfect format for at least two types of books:

  1. Nugget collections
  2. Distilled, focused content (without all the fluff)

Sarah’s book falls into the first category. It is a series of brief thoughts, drawn from her life and business experience. It’s the kind of book designed for a quick pep talk each morning, helping you “re-frame” how you look at challenges and opportunities. It’s folksy, practical, personal, and to the point. And, importantly, it’s Sarah – not some unrecognizable version of Sarah fitting into a pre-baked business book format.

Worth $4.95? Sure. [Re]Frame will probably provide greater value to those earlier on in their career arc, but I already found myself musing a new blog post based on the idea contained in the chapter, Be An Owner (a “chapter” in this book being, typically, 1.5 pages!)

As someone for whom distillation of content and ideas seems to be a DNA-level blessing/curse, the potential for the second type of book fascinates me. Maybe I’m just old fashioned, but I think traditional books don’t refine the gold very well, and leave us with far too much ore. I suspect that there are many potential authors out there, who have valuable ideas but for whom the traditional publishing format (both writing and business) is a mismatch. It will be interesting to see new voices liberated through the availability of a platform that approaches content in a different manner.

Will we see a spate of new “diet” books? I hope so – as long as the content is nutritious and the extra calories are left out!

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People of The Year

Every year, I am impacted (generally for good!) by countless people. Some stand out in particular, however; and as I reflect back on 2010, my year-end post will be about a few of those very real people in my network who have inspired, connected, helped, and collaborated in remarkable ways this year.

This spring, I was contacted out of the blue by Lisa Petrilli, a marketer from Chicago just getting immersed in social media. She simply reached out, and wanted to meet when I came to town…which we did. Not only has it been a privilege to be alongside as she launched her blog, but later in the year she came up with the idea of co-hosting LeadershipChat, which has been a real highlight of the last few months. Lisa has also proven to be wise adviser, a stalwart friend, and great connector with others. And, I constantly learn from her, whether she realizes it or not, especially in how she relates to people on-line.

As I’ve contemplated (and even attempted, without success) a move back to Connecticut, I’ve enjoyed building up a growing network of Nutmeg State people via social networks, none more important than my friend Joe Cascio. Joe understands what real people-networking is all about – whenever I’m going to be nearby (he lives near my mother-in-law’s town), he invites me to get together for coffee, and we brainstorm. And brainstorm. He’s a realistic revolutionary, a practical idealist, so we’re often on the same wavelength as we dream of new business ideas. He also put us in touch with a fabulous realtor in the area, and along with Betsy Raymond Stevenson, we hope to spend lots more time in the future growing a network in the SE corner of CT!

SOBCon – OK, that’s an event, not a person, but the SOBCon gathering is all about individuals – an intimate hands-on conference with high-quality people, designed to build networks and boost entrepreneurial business ventures. Here was my summary blog post from the spring where I discuss the many fine folks I rubbed shoulders with there. I’ve been to a bajillion conferences large and small over the years, and SOBCon was, for me, the most impactful ever. This is my kind of gathering – open-hearted, hype-free, practical, and deliberately small to ensure quality interaction. Terry Starbucker and Liz Strauss (the 2 main organizers) rock. I’ll be back (in case you’re wondering, that’s Julie Roads on the chair, who makes up in fire what she may lack in height. And she eats sushi for breakfast. Finally meeting Julie was one of my SOBCon highlights!)

Amy Fitch is a full-time Mom, full-time businesswoman, full-time networker, full-time visionary, who currently resides with her adorable tribe of redheads in northern Vermont. After years of exchanging 140-character messages via Twitter, I had the chance to finally meet Amy and her family this year, as my wife and one of my sons were traveling through and had an invite to spend a day and night at the Full-Time House. During that lovely day in Burlington, I also got to spend more time with Rich Nadworny, who subsequently sent some unexpected business my way (thanks, Rich!) Amy is one of those energetic and savvy younger gals who, like Kirsten Wright and Sarah Evans and many others, give me hope for the future.

Manny Hernandez and Kerri Sparling have been my two sherpas into the world of people with diabetes. These two very active blogger/networkers have allowed me to gain insights into the world of people dealing with long-standing disease by befriending me and opening up their lives and welcoming me in. They are two of my favorite ePatients and, along with Dave deBronkart (get his book: Laugh, Sing, and Eat Like a Pig!) have given me unique perspectives into the “other side” of the healthcare world – regular people/patients. All three of these folks are also incredibly bright and funny. And Kerri’s daughter is a doll!

I was unexpectedly drawn into an unfolding on-line drama when Leigh Fazzina tweeted for help after a bicycle accident in the woods. The awesome power of a Twitter network was brought front-and-center as an ad-hoc, global, virtual support group formed within minutes to help get the seriously injured Leigh found and rescued by local emergency personnel. It actually didn’t seem like that big a deal until it was over; the event got picked up by local and national media and even made Twitter’s list of Top 10 tweets of 2010. Irony – although we’re just a few hours apart, Leigh and I STILL haven’t met face-to-face after years of being acquainted on-line. Maybe 2011, Leigh?

For years, I watched Peter Shankman‘s star rise (he built HARO – Help A Reporter Out – and sold it to Vocus) – we’d exchange occasional messages but didn’t have a natural intersection of common ground. Nonetheless, one day he asked me to meet him when I’d be in the city (that’s NYC for folks who don’t live in a 2-hour radius) just so we could meet and talk. So we did, and became friends. He even sent a speaking opportunity my way later in the year. I will note here that of all the people I’m connected to, Peter is THE MOST rapid-response person on Twitter ever. I think that’s because he has a double dose of ADHD…

The LeadershipChat crew. This lively bunch, gathering on Tuesday nights to discuss leadership topics, was a totally unexpected bonus of 2010. It even led to a spur-of-the-moment lunch meeting with chat participant Lou Imbriano, who saw via Twitter that I was heading on the train up to Boston and invited me to a wonderful time feasting and gabbing over a real Italian lunch. Since I can’t list out all the quality folks that I’m getting to know at LC, I simply invite you to join us (8 PM ET Tuesday nights) and have a seat at the table with the fun little community that’s forming.

My Inner Circle. You know who you are. Your counsel and feedback and encouragement are priceless.

Now, for the best part – I’m guessing this list will be quite a bit longer for 2011. Looking forward to a great year connecting and chatting and scheming and brainstorming and pushing the boundaries with more of you in the coming year!

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