Can Success be Predictable?

According to Les McKeown – yes, it can. His book, Predictable Success, explains in step-by-step fashion just how that is so.

On #LeadershipChat this week (Tuesday, March 22, 8 pm ET) Les will be joining us to talk about Why Leaders Fail. And one surprising perspective is this: failure may simply be a function of not understanding the phases a company goes through.

My #LeadershipChat co-host Lisa Petrilli has given a very nice summary of the content and message of the book (Lisa’s blog post here), so I’m going to focus, in this book review, on something different. In a word: Narrative.

I was struck right away, in the Preface to the book, how Les was telling a story – his own story about arriving at the conclusions he’s come to. Then, throughout the book, he uses narrative – telling the stories of businesses and people that illustrate the meta-narrative – to make his points and keep the reader looped in.

But, ultimately, Les’ entire thesis about the way businesses evolve is one big narrative (see the graphic below), and that is one of the major appeals of his book. Narratives help make sense of that which is confusing. I’m sure it may seem simplistic to some, but Les gives a pretty convincing case that there is a predictable arc in how businesses can grow into success, and decline into failure. Fact is, I have seen and been part of Early Struggle, Fun, and Whitewater stages, and his narrative regarding those common experiences is eerily spot on.

For the leader of a company struggling to stabilize into patterns of growth and success, I highly recommend giving this book a read. You might be surprised at how often you find yourself nodding in agreement, or striking your forehead as a key insight into the obvious flashes by. Video summary below:

Please join Lisa Petrilli, me, and our guest Les McKeown for our table talk at LeadershipChat (8 pm ET this Tuesday evening). It’ll provide a wonderful excuse to get off the Treadmill!

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