Surpassingly, Divinely Exceptional

This morning, I was reading Psalm 48 (link leads to a modern-English version; I’ll be referencing a few phrases from it in this post), and marveling at the heart-mind response of people to God’s glory.

The psalm paints a picture of an outstandingly-aboveness – a unique greatness – that evokes the most devoted human response.

Being a businessman as well as a worshiper, I found myself thinking – what kind of surpassing wonderfulness, as depicted in this psalm, could turn customers into devotees and devotees into a growing business?

1. Unmatched greatness – in short, spectacular-ness that people cannot help but praise. When devotees line up for days in front of an Apple store for the latest product, so they can be the first to experience it and praise its excellence, this isn’t a mere transactional relationship. It moves into the realm of awe for Apple’s design and execution genius. Those 150 psalms in the Bible? They are bursting with praise that words can barely express. Wouldn’t it be something to have customer testimonials like that?

2. Outstanding memorable-ness – we are surrounded by forgettable, commodity products. Yet these worshipers cannot help but dwell on the surpassing quality of what they’ve been able to touch. Exceptional means top-of-mind in a very noisy, distracting world. You know when your favorite artists releases a new album and a couple of tasty tunes keep occupying your mind and escaping your lips? That.

3. Evangelistic enthusiasm – in this psalm, people are encouraged to look at the beautiful details, to consider and count and marvel, to rejoice with others – and to tell the next generation (organic word-of-mouth). I go out of my way to tell people about Loveless Cafe in Nashville, or Amica Insurance. Why? Their consistent excellence makes me want to see more people enjoy what they offer.

True worship of God has never been about miserable conformity to a set of nonsensical rules – it is about above-all-else greatness, heartfelt awe, and a personal attachment that is grounded in divine beauty. A form of religion with forced or transactional followers isn’t much of a model for us. People yearn for spectacular, not run-of-the-mill.

Our goal should be nothing less than being exceptional and creating enthusiasm. I guess you could consider that kind of business one that begins to reflect, in some feeble but real way, the image of God.

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Related posts on Connection Agent:

>> A Tale of Two Welcomes

>> The Seven Shortcuts to Creating Trust

Loveless in Nashville

You’ve probably seen the chick flick Sleepless in Seattle. Today, I want to talk about Loveless in Nashville. No, that’s not an on-line Lonely Hearts Club in Music City.

It’s a none-too-fancy restaurant that has been serving mouth-watering chicken, biscuits, and jam since, oh, the days of the Pony Express. Loveless Cafe.

Yes, the food is wonderful, in that fill-your-belly-to-bursting southern cooking kind of way. But I haven’t been there for, like 28 years. So why write about it now?

Because, a quick web search indicates that it’s still there. And I can tell you one 28-year old reason why.

Newlyweds, and fresh off of a move from Connecticut to Nashville, where we planned to take up residence, my bride and I walked into the famed Loveless Cafe for dinner. We were such newbies to the area, in fact, that we didn’t have a bank account set up yet. I think it was about our first week in town.

I remember the usual friendly Southern service. Very large quantities of wonderful food that I wish I could afford to eat in these days of more restricted caloric intake. The homey atmosphere. And, at the end, the travelers checks (remember those, anybody?), always advertised as “same as cash” – that’s all we had to pay for the meal. Like I said, no bank account yet, and no cash in our pockets.

Loveless’ didn’t take travelers checks. Ooops.

So how did they handle this embarrassing situation? I will paraphrase the waitress’ words: “Now, that’s all right honey, you just take this bill, and once you have your bank account set up, just send us a check for it.”

Huh?????

Needless to say, this native New England couple was blown away. Yes, we sent them a check. And yes, I never forgot. And somehow, almost three decades later, I’m simply not at all surprised to see that they’re still in business.

Treat people like that and it’s hard to lose.

(Apparently, CC Chapman has been there too! If you’ve been to Loveless, leave a comment with your impressions!)

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Twitter: @swoodruff

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